The hair clinic smartphone app seems to bring our class full circle in terms of the fact that scientific ignorance existed in the 15th century, and it still exists for some today. The Hair Clinic app claims to improve hair health by producing inaudible frequencies that improve hair and scalp health in 3 different ways. The frequencies:
- Keep pores clean
- Promotes scalp health
- Improve function of hair roots
This is all supposed to be done through the improvement of circulation created by these frequencies produced by the app.
This app presented some clear red flags within their app description. First and foremost the creators of the app’s description used very poor English. Secondly, there is zero scientific evidence on how the app works, and no empirical evidence on if the app works. Finally their is a disclaimer warning of potential headaches that can occur if the app is used too close to your ears. So these red flags seem to be very clear, yet the app still has thousands of purchases in the app store for $4-$8 depending on when the app was purchased. So how do we explain this phenomenon?
I referenced lack of scientific knowledge at the beginning of the post, and for some that may be the case. Many people do not know that claims such as these should be backed up with empirical evidence, and that the science behind the product should be explained. However, I think many others are willing to set aside scientific evidence because they have a mere chance of getting what they want. Many people are desperate to regain hair, and are willing to try anything. I find this relatable because at one point in my life I purchased many supplements with the belief it had a chance of making me “bigger and stronger” with poor scientific evidence. I was just desperate to find a shortcut, and I think many others think the same way in this day and age.
This also presents some issues with the app industry. This is one of many apps that are allowed to be sold without any regulation of false advertisement. Yes, user comments are a helpful form of regulation but I do think the app store should invest in some form of regulation that prevents complete false advertisement. I am also sure that the app store received a percentage of the sales made by the app, so I leave you with one final message in regards to the app store. User beware, and if it sounds too good to be true; it probably is.